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Twitter, getting stronger in Brazil


Twitter has reported a 30 percent boost in advertising revenue in Brazil in 2016 helped by digital marketing interest around the Olympic Games and rising smartphone uptake locally, according O Estado de São Paulo. Despite posting its slowest quarterly revenue growth since it went public four years ago, things for Twitter in Brazil – one of the firm’s top five markets – are looking up. The number of monthly active users in Brazil saw a 18 percent spike in the fourth quarter in relation to 2015, the firm’s managing director for Brazil, Fiamma Zarife, said.

Article (Angela Mari, Brazil Tech)

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