Brazil’s government campaign to defuse huge potential damages that could result from the global spreading of news questioning de country’s meat quality got successfull results.
The first good news at this front came during the weekend (March 25-26) when China, Chile and Egypt announced they were lifting suspensions on Brazilian meat imports. Meat sector is Brazil’s third-biggest export industry.
China’a decision was particularly welcome by Brazilian officials and exporters, due to the fact that not only China accounts for one-third of all Brazil’s meat exports as the Asian country is the second-largest importer of chicken meat and the third largest of pork.
According to the minister of Agriculture, Blario Maggi, the reinstatement of meat shipments after the explanations provided by the Brazilian authorities ‘shows the confidence that China and other importer countries have in the assurances our production system provide for the food security’.
Joe Leahy, Financial Times correspondent in Brazil, in an article on Monday (27) said that the liftings represent good news to Temer’s government, because a prolonged ban on meat exports could have negative impact on this year’s expected economic turnaround.
The successfull campaign of explaining to governments and public opinion of foreign countries were coordinated by President Temer himself, the minister of Agriculture Blairo Maggi and the Ministry of External Relations.