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Brazil sees decrease in printer shipments


Printer shipments in Brazil have had a 29 percent decline in 2016 due to increasing user maturity as well as the economic instability seen i the country over the past year, according to research by analyst firm IDC.

Out of the 1,8 million devices sold, 1,4 million were inkjet printers (with sales down by 27 percent) and 400,000 laser printers (down 36,3 percent). Total printer sales in Brazil generated $522m in revenue to manufacturers, a 23 percent decrease in relation to the prior year, according to the research.

The sales figures mean that the market has dropped for the second year in a row – the decrease in 2015 had reached 22.8 percent in 2015.

According to IDC, the decline is partly due to the maturity of the printer market in Brazil but is also linked to the economic instability the country has seen of late.

“As the Brazilian printer market is already mature, the largest purchase volume is no longer for basic roll-outs, but for upgrades. In 2016, with the political and economic crisis, final consumers and especially companies reduced investments and did not update their equipment,” says IDC Brazil’s analyst Sergio Teixeira.