Facebook Inc on Monday August 28 has announced its first training center in Latin America for developers and entrepreneurs, encouraging technology careers for young Brazilians saddled with staggering unemployment after a deep economic crisis.
Diego Dzodan, the company’s regional Vice President, said that the space on the Avenida Paulista, in mid-town Sao Paulo, known as Estaçao Hack, will bridge the gap in Brazil between a tech sector hungry for skilled talent and an eager but untrained generation waiting for an opportunity.
The initiative is one of several in Sao Paulo where major firms are making the most of a tech-savvy subculture — and a slump in the commercial real estate market — to create branded spaces for innovation in Latin America’s biggest business hub.
Facebook’s 1,000-square-meter space is slated to open by December, offering free coding courses, career guidance, entrepreneur training and digital marketing workshops for 7,400 Brazilians in its first year.
Dzodan said Estacao Hack or “Hack Station” would draw on lessons from outreach projects like the Startup Garage in Paris, opened by Facebook in January, but was tailored to Brazil. For example, the Sao Paulo space offers workstations and mentoring for entrepreneurs focused on projects with social impact.