Home Business Smiles loyalty card from Gol airlines accounts for 14% of revenues

Smiles loyalty card from Gol airlines accounts for 14% of revenues

587
0
SHARE

By betting on the Smiles expansion and focusing on the profit-making business in miles for travel, Gol won not only a lucrative parallel business, but also an increasingly important trading partner.

During the years that Gol faced a strong crisis in the face of the sharp drop in demand for tickets and the rise of the dollar, Smiles made multimillion-dollar contributions in the air by buying tickets in advance. The profit company also doubled its share of sales of Gol tickets.