Brazilian poultry and pig exporters commemorated the balance of the action organized by the Brazilian Animal Protein Association (ABPA), in association with the Brazilian Promotion of Exports and Investments Agency (Apex-Brasil), during the Anuga, the world’s food fair, which was held last Wednesday in Cologne, Germany.
According to a report made with the 22 poultry, pig and egg exporting agroindustries participating in the action, 129.1 million dollars were made in export business with customers from all over the world, especially from Europe and Asia.
According to the projections established from the contacts made, the action will generate an additional 200 million dollars in exports for poultry and pork production in Brazil in the next 12 months.
More than 2,300 contacts were established by the Brazilian sector in the five days of the event. Of these, 1.3 thousand are new customers.
To present the quality and other differentials of the Brazilian product, the action counted on a structured galletería in the middle of the 400 m² destined for the ABPA in the Anuga. About 330 kilos of chicken meat were prepared to visitors, such as chicken cuts and processed (nuggets). Under the command of the gaucho chef Marcelo Bortolon, 1,1 thousand dishes were taken care of, like the well-known “Chicken with Polenta”. Visitors also received informational materials on poultry and poultry farming in Brazil, and the contacts of exporting companies.
The ABPA initiative in Germany also featured interviews with EU media and meetings with Stakeholders such as Asian and European market associations as well as the United States.
“There are greater ambitions than in this action, which go beyond the realization of business. During the Anuga, we act to strengthen the sectorial brand, while seeking to ‘measure the temperature’ of the international market and the perception of importers on the image of our sector.From these contacts, we were able to conclude that we have overcome the difficult moments of the first semester, “analyzes Francisco Turra, chief executive officer of ABPA.
In the event of a change in the quality of food, it should be noted that, in the case of food, San Salvador Alimentos, Copacol and Seara. Aurora Alimentos, also associated with ABPA, participated with its own stand at the fair.