J.Walter Thompson, the world’s best-known marketing communications brand has acquired a majority stake in Brazilian eCommerce and iCloud specialist E-Next Consultoria e Serviços de Internet (Enext). Terms of the deal were not disclosed.
“Enext comes to add even more expertise to the J. Walter Thompson Group, which has the most complete and integrated offer of communication and business solutions in the Brazilian market,” said Stefano Zunino, group Americas CEO.
Founded in 2008, Sao Paulo-based Enext helps clients understand which products are most relevant to consumers, analyse behavior and test key sales points. The firm also helps identify the best times to engage and target consumers based on buying behavior. Other services include consulting, CRM, conversion rate optimization, SEO and user experience analysis.