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Brazilian Fashion booming in Los Angeles


“Modern Family” star Sofia Vergara contacted Brazilian red-carpet label Martha Medeiros with a request to make a gown for her wedding.  After a bit of research into the American entertainment scene, the Martha Medeiros label soon started working with Vergara on a gown for her wedding, said Gabriela Watarai, the USA manager for Martha Medeiros. The label opened a shop at 8405 Melrose Place in West Hollywood, Calif., in November 2016.

Medeiro’s story was on told t at a Nov. 17 panel called “Brazilian Fashion Now.” The panel discussed Brazilian apparel labels doing business in the United States. The panel was held at the Brazilian Consulate in Los Angeles. Panelists included Ilana Kugel and Marcelo Kugel of Koral, the Vernon, Calif.–based activewear label with Brazilian roots. Also speaking was Giovanka Barbosa of the Fabiana Milazzo brand, which runs a store at 8476 Melrose Place in West Hollywood; Julia Culau of the Kalimo fabrics brand, which has an office in downtown Los Angeles; and Natalia C. Aranovich of Aranovich Law Firm. The panel was moderated by fashion consultant Kim Krempien. (Source: California Apparel News)


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