Home Business Wal-Mart to integrate physical, online units in Brazil

Wal-Mart to integrate physical, online units in Brazil



According to the Globo newspaper, Walmart Brasil will integrate its physical stores and its electronic commerce operations in Brazil, as part of efforts to simplify the business.

The Brazilian unit of Wal-Mart Stores Inc. has decided to integrate its physical retail and e-commerce activities, as well as expand its so-called online marketplace operations, the company said in a statement on Tuesday.

Together with an ongoing campaign to revamp its stores and introduce more regional and in-house brands, the new initiatives should cost about 1.5 billion reais ($464 million) over the next four years, Walmart Brasil said.

Online marketplaces are an increasingly popular e-commerce format, in which websites offers products from third-party retailers, rather than just the company hosting the site.