Brazil’s VCI fund has signed a contract with the owner of the Hard Rock Cafe to open the brand’s first tourist resorts in three Brazilian cities in the states of Ceara (Lagoinhas), Parana (Londrina) and Goias (Caldas Novas). Nowadays, HRC has a single restaurant unit installed in Brazil (in Curitiba, state of Parana(.
Hard Rock Cafe Inc. is a chain of theme restaurants founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began to cover its walls with rock and roll memorabilia, a tradition that expanded to others in the chain. In 2007, Hard Rock was sold to the Seminole Tribe of Florida, and since then it is headquartered in Orlando, Florida.