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Brazil Needs to Succeed and You Will Choose the “Players”


Gabriel Mario Rodrigues
Chairman of the Board of Directors of ABMES – The Brazilian Association of Owners of Private Higher Education Institutions

In the selection that begins in October, vote in ace players in order to never regret again. Brazil needs to be succeed and you will chose the players.

On the sctage of the greatest spectacle on the earth, soccer championship is over for Brazil. Specialized analysts will try to explain what the wisest observers already knew. With the globalization of soccer, Brazil is only an exporter of talent and here the championships could, at most, compete with the third European division.

Examining the Fifa Cup under the economic prism of the civilization where the spectacle is taking place, sports are one of the most relevant influencers. Just calculate what the six billion dollars of the 700,000 visitors that the country has received represents for the Russian economy. Also, how much must it have cost, in addition to the stadiums, the support infrastructure of roads and air transport, land and accommodation for the event to happen. If I had more time, I would research only the expenses with all the preparation of our team and the costs of the delegation with all the beneficiaries and the family of the players. One fact that I know is that the share of each advertiser’s participation in the television sponsorship of our largest broadcaster cost 10 million dollars.

I’m not an out-of-control fan like many, but I’m a keen fan and I watch soccer weekly and, of course, watched practically every game of the World Cup. I had said that I was a watchful observer of the Breton sport when a late friend of mine told me that he did not understand how fathers of responsible families could get entranced by watching the run of 44 legs after a ball.

But this whole spectacle happens and is promoted because of the wide dissemination by the media. And so I continue the theme of last week’s article with the reflection: “For good and evil, the media is the one who is in command”. It puts on the altar one day and takes down the next anyone it wants. And in the day to day shows only blood, crimes and robberies. Corruption and other crimes are attractions to sell their services. And who contracts this are the big sponsors and who pays the bill, in the end, are the consumers. “We guys, right?”

Carlos Aberto Di Franco, holder of a vast curriculum and journalistic experience, in his last article for Estadão, published on July 2, “Brazil can work”, has not lost the condemnatory bias of bad journalism. There is no doubt that the media are opinion makers and act in the process of building reality. When you choose how to approach a subject, it can cause selective outrage or exacerbated emotion, both of which are detrimental to the democratic process.

The exacerbated emotion is created by “sensationalist” newscasts, which construct a flat reality, without depth, since they merely report the facts, without contextualizing them, without explaining their whys, their potential consequences and, above all, without telling stories of who managed to escape the cathartic web created by this very media. The media bias, which, as one of the social actors of the emancipation of the masses, should act in synergy with the others: schools, universities, companies, NGOs and society in general.

Selective indignation, however, has the most deleterious effect – “which leads to immorality, to corruption; degrading,” as the Houaiss dictionary defines. In it, the spectator / listener / reader / internet surfer protests against what interests him, which suits him, according to his political, religious, social or ideological convictions, not being indignant with other matters that are outside his interests. It is the case of the businessman who protests against the reported frauds, but he himself cheats the tax authorities; or the ordinary citizen who does not give back the wrong change he got, who seats or parks in a place reserved for the elderly and the disabled, but protests against the corruption in which expressive portion of our rulers wallow. I believe the antidote here is also the same: Education and ethics.

According to journalist Pedro Rodrigues Neto, author of the book “The the Brazilian way, the devaluation of what is being reported and the non-contesting of the morality of public institutions are some reasons that explain the passivity of the public: “We raise problems, but it is the population that has to go through the process demanding real changes and applying the moralization of the system when voting. The work of the press reverberates in the tables of the bars, but does not echo to the ears of justice by the lack of interest and action of the population”.

For the journalist, if each Brazilian is capable of reflecting personally, we will be able to fight corruption and know that it does not come only from politics, but it is born and grows in society, in neighborhoods, between rich and poor, bosses and employees, voters and politicians, and is exposed in public agencies, when the press brings the acts into the public eye.

That Brazil can succeed has countless variables that include the serenity of the economy, political meekness, education in its final consequences, health without crowded hospitals, prices without inflation, agricultural and industrial production widely supported, and good choice of political representatives. In short, the desire of all for this country to develop and distribute its wealth better.

We really must want and effectively chose the best players that will represent us in the great national politics championship. To overcome the challenges that the country has to face, we need to change all the players who sell themselves to opponents. All the wooden legs selected and paid fortunes only because their grandfathers owns the club; players who do not know how to control the ball and only fumble it; players who have played in different teams and have never excelled. Players who talk a big game all the time but do nothing.

Now you need to believe that you can chose star players. Serious people, who are always improving and capable of giving all the blood for their Brazilian team to win. In the selection that begins in October, vote for a star player so that you never regret it again. Brazil needs to succeed and you are the one who will choose the players.