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Innovation and Sustainability Guide Enel’s Business Model in Brazil

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Marcia Massotti, Director of Sustainability at Enel Brasil.

Thinking about products and services that take into account the impact of a business on the environment is not only good for society but for business.

When we focus on innovation for sustainability, we seek solutions that create efficiency for the company and generate development for society, explains Marcia Massotti, Director of Sustainability at Enel Brasil.

By taking control of EletropauloEnel became Brazil’s largest electricity distributor, also a leader in solar and wind power generation. The company wants to do business differently, says Bruno Cecchetti, Director of Innovation.

We are positioning ourselves to build the future in which cars are electric, and we reduce our use of oil and gas and start using clean and renewable electricity. If this energy comes from the sun and the wind, these cars are much cleaner.

Innovation and technology are keys to the future of energy, to create a new business model and digital use to meet the new demands of customers and society. 

Marcia agrees and adds that the electricity sector has changed very little in the last 30 years, but will need to change a lot in the next five years.

To stay on top of these changes, Enel directs its business model to bring innovation and sustainability together into a single concept: innovation.

Bruno explains that the electric sector today is going through a shift in its business model, making the scenario in Brazil and in the world much more complex.

Before the generator generated energy, the transmitter led to the centers of consumption and the distributor led to consumers. In the end, the customer paid the account and each one earned his share,” he summarizes.

Renewable energy generation is one of these more complex and innovative element. The availability of wind and solar energy depend on climate conditions, which requires technology, storage, forecasting and intelligence mechanisms for the power grid to be able to handle this complexity.

The minimum platform to begin this transformation is by the smart meter that will allow much more customer information about consumption and its own generation, as well as other tariff forms to meet its needs, explains Bruno.

The spread of solar and wind energy tends to reduce the cost of energy. As a group strategy, we began to pursue other business models, encouraging electric mobility, which increases the amount of electricity consumption.

You have to be very attuned to what the customer wants with what you can offer and position yourself by generating new technological solutions or new business models,” says Bruno.