Successfully finished the action organized by the Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Export and Investment Promotion (Apex-Brazil), during the Expo “Carnes y Lacteos 2019″, held between 26 and 28 February in Monterrey (Mexico)
As surveys conducted by the association with the exporters that participated in the initiative, the action generated $ 41.5 million in sales in just three days of the event. The expectation is that over $ 100 million in exports are carried out from the contacts during the fair.
In all, six agribusinesses participated in the Expo Carnes y Lacteos (Agroaraca, C. Vale, Copacol, Home, Seara, and Zanchetta), the exclusive ABPA space. In addition to meeting with importers and potential customers, the action aimed to strengthen relations between the animal protein sector in Brazil and the local market, with the holding of meetings with stakeholders and dissemination of promotional materials with information about the advantages of Brazilian productive sector, such as product quality, the health status and sustainable production profile.
“The numbers attest to the success in the action led by the ABPA in Mexico. Within the objective of strengthening our position in aid to Mexican food security, the action in Monterrey has fulfilled its objectives, generating new opportunities for Brazilian exporters, “says Ricardo Santin, executive director of ABPA.
Mexico is the tenth largest poultry importer of Brazil, and target 111 200 tonnes in 2018 (equivalent to 2.8% of everything that Brazil embarked on the period). Business with Mexicans follow growing in 2019, an increase of 30% in imports in January this year, compared with the same period last year.