Home Agribusiness Tereza Cristina of Agriculture Will Promote Coffee and Meat in Asia

Tereza Cristina of Agriculture Will Promote Coffee and Meat in Asia

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The Minister of Agriculture, Tereza Cristina, intends to promote Brazilian products during his trip to Japan, China and Vietnam in early May. According to the briefing, the minister will attend Brazilian coffee special promotion events in coffee shops in Tokyo and Shanghai, China. The first customers who arrive at the stores will be invited to participate in the promotion. “The intention of the Brazilian government is to contribute to the initiatives that the private sector has promoted abroad, in partnership with the Brazilian Association of Special Coffees. Asian countries are the new frontier for the coffee market,” said the secretary of Trade and International Relations, Orlando Ribeiro.

In Tokyo, the minister will meet with representatives of the Japanese Federation of Industries (Keidanren) to deal with partnerships, investment attraction, In China, on October 14, Tereza Cristina will participate in the official opening of the Sial Fair, inaugurating the Brazilian pavilion organized by the Brazilian Agency for the Promotion of Exports and Investments (ApexBrazil), the Brazilian Association of Meat Exporters (ABIEC) and the Brazilian Animal Protein Association (ABPA) with the participation of about 50 companies. In the animal protein pavilion, the minister and her entourage are to have lunch with food prepared with Brazilian products.

On March 15 and 16 in Beijing, the Brazilian minister will hold bilateral meetings with health officials to discuss agricultural topics of interest to Brazil, as well as an agenda with Chinese universities. She will then travel to Vietnam, where she will also defend the opening of the market to Brazilian products. She will meet with the Vietnamese minister of agriculture in Hanoi on the last day of the mission (17) and trade exchange between the two countries. In Niigata, on 11 and 12, will participate in the Meeting of Ministers of Agriculture of the G20, a forum of developed and developing countries for international consultation on economic and financial issues.