The Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Export and Investment Promotion (Apex-Brazil), took part in the last week of the Forum for the Future of Agriculture (FFA), held in Brussels (Belgium).
During the event, promotional materials were distributed with information on poultry and pig farming in Brazil, highlighting differentials of the Brazilian productive sector as the quality of products, the health status, and sustainable production profile, as well as information on exporting companies.
Also in the middle of the stand of Apex-Brazil at the event, immersion videos were presented in 360 prepared by the ABPA, showing characteristics of the production of the Brazilian poultry sector.
In parallel, the ABPA conducted a new stage image campaign for the animal protein sector in Brazil in the European Union. On occasion, the deputy director of the association’s technical area, Sula Alves, and the European coach, Phillipe Barolon (which supports the ABPA in action), participated in interviews with journalists to strategic media outlets for the protein industry. In conversation, topics such as sustainability, production capacity, and food security were on the agenda.
“The action in Brussels had a different profile from other we do with a commercial focus. In this, the goal turned to build and strengthen the perception of stakeholders regarding the differences that make the animal protein sector in Brazil leader in exports of poultry and pigs in the master bedroom, “said Francisco Turra, president of ABPA.