The Brazilian Animal Protein Association (ABPA) the with international organizations of and of to the of an awareness campaign on the of and the against.
The campaign is based on the video “For a world without hunger”, produced by the ABPA and the Capella Agency (Porto Alegre/RS), in partnership with the Brazilian Export and Investment Promotion (Apex-Brazil).
The video is a manifesto that reflects on the need to prioritize nutrition, with the production of quality food and great offer.
The message is straightforward: ‘we value the welfare of mankind’. With this idea, the video highlights the efforts made by food producers, in an endeavor against hunger in the world.
The initiative of ABPA was taken over by World Poultry Council (IPC, acronym in English) and will be played by other international industry associations.
“We want to highlight the importance of maintaining the production of food thriving, booming, focused on quality and productivity. With a world with more than 800 million hungry, you can not envision another way for the future of humanity,” said Francisco Turra, president of ABPA.